Getting a Thai SIM card is one of the first things you should do when arriving in Phuket — before sorting accommodation, before finding a bank, arguably before eating (though maybe after). A local Thai number gives you access to Grab (the ride-hailing app), LINE (how Thais communicate), WhatsApp without international roaming charges, and the mobile banking apps you will need for KBank and Bangkok Bank.
The good news: getting a SIM card in Phuket is extremely easy. The full process takes about 15 minutes, costs ฿299–฿599 for a tourist card, and you walk out with mobile data that actually works.
The Three Operators: AIS, True Move and DTAC
Thailand has three main mobile operators. DTAC and True Move merged in 2023 — they now operate as a single entity (NTPLC) but continue to sell under both brand names. Effectively this means there are two networks: AIS and True/DTAC.
| Operator | Coverage in Phuket | 5G | Expat recommendation | Where to buy |
|---|---|---|---|---|
| AIS | Excellent island-wide, including hills and rural areas | Yes (main urban areas) | ⭐⭐⭐⭐⭐ Best for long-term expats | AIS shops, 7-Eleven, airport |
| True Move | Very good in tourist/expat zones; weaker in rural/hillside | Yes (expanding) | ⭐⭐⭐⭐ Good choice for town and beach areas | True Move shops, 7-Eleven, airport |
| DTAC / True (merged) | Same as True Move infrastructure now | Yes | ⭐⭐⭐⭐ Same network as True Move | Some 7-Eleven; phasing into True branding |
| NT (National Telecom) | Limited — mainly fixed-line internet | No | Not relevant for mobile SIM | N/A |
For most long-term expats in Phuket, AIS is the default choice. Coverage is most reliable across the full island — including hillside areas in Chalong, Bang Tao's Laguna district, and the rural centre of the island. Call AIS on 1175 for customer service. True Move (1686) is a good alternative if you are primarily based in urban or beach areas.
SIM Card Types: Tourist vs Prepaid vs Post-paid
Tourist SIM (short-stay)
For arriving in Phuket and needing immediate coverage: buy a tourist SIM at Phuket Airport or any convenience store. Available from ฿299 (7 days, unlimited data at reduced speeds after 1 GB/day) to ฿599 (30 days, better speed allowances). Requires passport only. Active immediately.
Prepaid SIM (monthly top-up)
The standard choice for expats who plan to stay 1–12 months. You buy a SIM, register it with your passport, and top up monthly (at 7-Eleven, online, or via app). Monthly data packages cost ฿199–฿499 for 15–40 GB of high-speed data with unlimited reduced-speed data after the cap.
Post-paid (monthly contract)
Better data value (typically more high-speed GB per baht) but requires a Thai address and sometimes longer visa. Contracts run month-to-month with cancellation available. Billing is automatic — convenient for long-term residents. Monthly costs ฿299–฿599 for competitive packages.
2026 Data Plan Comparison
| Plan | Operator | Price/month | High-speed data | After cap | Calls |
|---|---|---|---|---|---|
| Prepaid Basic | AIS/True | ฿199 | 15 GB (100 Mbps) | 1 Mbps unlimited | Per minute |
| Prepaid Mid | AIS/True | ฿299 | 30 GB (300 Mbps) | 1 Mbps unlimited | Per minute |
| Prepaid High | AIS/True | ฿399–฿499 | Unlimited (50–100 Mbps cap) | N/A | Included mins |
| Post-paid (AIS Fibre+Mobile) | AIS | ฿599–฿799 | Unlimited + home fibre bundle | N/A | Included |
| Tourist 7-day | AIS/True | ฿299 one-off | 1 GB/day at full speed | Reduced speed | No |
| Tourist 30-day | AIS/True | ฿599 one-off | 2 GB/day at full speed | Reduced speed | No |
Where to Buy a SIM Card in Phuket
- Phuket International Airport (HKT): All operators have counters in arrivals. Buy immediately on landing — recommended for anyone arriving without a Thai number. Open during all flight hours.
- 7-Eleven and Lotus's: Tourist SIMs and top-up vouchers available at all 7-Eleven stores (there are ~200 on the island). You register in-store — bring your passport.
- AIS shop, Central Festival Phuket Town: Full service including contract sign-up, eSIM activation, plan changes. English-speaking staff. Hours: 10:00–21:00.
- True Move shop, Central Festival: Same as AIS but True network. Also available in Jungceylon (Patong) and Porto de Phuket (Chalong).
- Makro (Bypass Road) and HomePro: Prepaid SIMs available, good for stocking up on top-up cards at the same time.
How to Register Your SIM
Thailand requires all SIM cards to be registered to a real identity — this is compulsory. The process:
- Present your passport to the shop staff or use the operator's self-registration app
- Your passport photo page will be scanned and matched to your phone number
- Insert SIM — it activates within minutes
- Download the operator's app (AIS Play, True Move H app) to manage your plan and top up easily
At the airport, staff handle the registration in person. At 7-Eleven, they scan your passport and complete it at the counter. The entire process takes 5–15 minutes.
eSIM Options for Phuket
Both AIS and True Move offer eSIM activation for compatible devices. You can activate at the shop counter or remotely via their apps. This is particularly useful for dual-SIM phones where you want to keep your home country number active alongside a Thai number. The process at AIS or True shops takes about 20 minutes and requires your passport.
How Much Data Do You Actually Need?
For typical expat usage (maps, messaging, social media, occasional video streaming) a 15–30 GB high-speed plan is usually plenty. Remote workers doing video calls, uploading files, and using cloud services should get the unlimited plan (฿399–฿499/month) for peace of mind. Home internet (AIS Fibre at 150–1,000 Mbps for ฿590–฿999/month) is a separate decision — see the full internet guide.
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Ask us a free question →Related Practical Guides for New Arrivals
- Phuket internet and WiFi guide — home fibre options and speeds
- Opening a Thai bank account in Phuket (KBank guide)
- First week in Phuket — arrival checklist
- Setting up utilities in Phuket — electricity, water, gas, internet
- Using Wise for money transfers in Phuket
- Start Here — complete Phuket relocation guide